Etihad's hooray for Bollywood

ETIHAD Airways, the national airline of the United Arab Emirates, has announced the launch of ‘Next Stop Bollywood’, an online dance competition with Katrina Kaif, the airline’s brand ambassador.
 
Since Bollywood dance is synonymous with India and resonates with millions of Indian fans at home and globally, it provides a perfect vehicle to communicate and connect with this large audience.
 
Katrina Kaif said: “I am very excited to partner with Etihad and share my experience with Bollywood fans and aspiring dancers in this project, which hopes to attract and promote new talent.”
 
The online competition will be run through a custom-built Facebook application where contestants can upload and share their dance videos for public voting.
 
Etihad Airways and Katrina Kaif will choose the five finalists from the top 100 voted videos. The finalists will be flown to Mumbai where the winner will be announced at a press conference on May 20, 2011.
 
The first prize is a lunch with Katrina and USD 5,000 cash prize, two Pearl Business Class tickets, and accommodation in a 5-star hotel for five nights.
 
The second runner up will receive two Pearl Business class tickets, and the third runner-up, two Coral Economy class tickets to anywhere on the Etihad network across 66 destinations.
 
Go to http://www.facebook.com/etihadairways to find out more